Position: Marketing Operations Manager (Fulltime)
Location: Port Moresby, Papua New Guinea
Only Shortlisted Candidates will be contacted
Capital Insurance Group is proudly serving more than 500,000 customers across 5 Pacific markets in Papua New Guinea, Fiji, Tonga, Vanuatu and the Solomon Islands. We are committed to providing our customers with the highest standard of service.
We are also committed to sustainability. We believe that sustainable communities are essential for businesses to succeed, and we are working to promote sustainability in our own operations and in the communities, we serve, and we are excited to be a part of the future of insurance in the countries we operate in.
About the role:
We are looking for a Marketing Operations Manager to join our Marketing & Growth team. Reporting to the Head of Marketing & Growth, the Marketing Operations Manager will be responsible for streamlining and optimising the marketing function within the organisation to drive efficiency, effectiveness, and ultimately, business growth. This role will perform various functions in ensuring company brand and products are effectively promoted.
Key responsibilities:
- Content Strategist: Responsible for developing and implementing a comprehensive content strategy aligned with the organization’s marketing objectives. They conduct research, identify target audience needs, define content themes, and plan content calendars.
- Content Creators/Producers: This includes writers, graphic designers, videographers, and other creative professionals responsible for producing various types of content such as blog posts, articles, videos, infographics, and social media posts.
- Content Editors: Ensure that content aligns with brand voice, messaging, and quality standards. They review, edit, and proofread content for accuracy, consistency, grammar, style, and SEO optimization.
- Content Distribution Specialists: Responsible for distributing content across various channels and platforms to maximize reach and engagement. They may manage social media accounts, email marketing campaigns, content syndication, and partnerships with external publishers.
- Report/Return on Investment (ROI)/Budget: Assist The Head of Marketing and Growth with tracking and analysing marketing data to measure the effectiveness of marketing partnerships/initiatives. This includes tracking ROI, monitoring key performance indicators (KPIs), and providing regular reports to the Head of Marketing & Communications. This also involves assisting with managing the marketing budget and ensuring that all marketing partnerships/initiatives are within budget.
- Improving Marketing Performance: The Marketing Operations Manager plays a key role in analysing marketing data, identifying trends and patterns, and using insights to improve the performance of marketing campaigns. This includes optimizing targeting, messaging, and creative to better resonate with the target audience.
- Enhancing Collaboration and Alignment: By facilitating communication and collaboration between marketing and other departments, such as sales, product management, and finance, the Marketing Operations Manager helps ensure that marketing initiatives are aligned with overall business goals and objectives.
- Other duties as directed by Head of Marketing & Growth: Assist the Head of Marketing and Growth with additional responsibilities as directed.
About you:
- Excellent communications skills both written and verbal
- Understanding of brand management principles
- Have strong content development skills and awareness
- Strong experience with social media contents and campaigns
- Ability to conduct market research and analyze data
- Strong organizational skills and ability to manage multiple projects simultaneously
- Strong analytical and quantitative skills
- Attention to detail and ability to ensure accuracy in reports
- Strong problem-solving skills and the ability to work under pressure
Qualifications:
- Bachelor’s degree in communications & marketing or related fields.
- At least 2 years’ experience working in related field.
To apply:
Send your resume and a cover letter by email to: cighr@capgrp.com
Deadline:
Applications close on 30 April 2024, 5.00pm.